WSJ MOTION GRAPHICS DIRECTION

︎Election 2024
︎WSJ Video Series

︎GFX Brand Guide


Lin joined The Wall Street Journal in 2023 as the Motion Graphics Director to modernize graphics and implement a cohesive design system used across global video teams.
Her team was nominated for a News & Documentary Emmy Award for Outstanding Graphic Design.
WSJ VIDEO SERIES

Creative direction, show branding, and motion graphics for The Wall Street Journal’s video series.
Scroll down to explore the creative process behind ③ selected works.


MOTION GRAPHICS DIRECTOR Jacqueline Jing Lin
SENIOR VIDEO GRAPHICS ANIMATOR ANNIE ZHAO
VIDEO GRAPHICS ANIMATOR RYAN TREFES

Design & Motion: JJ Lin Design & Motion: JJ Lin Design & Motion: Annie Zhao Design & Motion: Ryan Trefes DESIGN & MOTION: JJ LIN Design & Motion: Ryan Trefes Design & Motion: JJ Lin

For each show, the team created a unique graphics package and style guide.



①

State of the Stat


SERIES INFO: WSJ breaks down a key stat or data point to explain the current state of the political system — and why it matters.

Title Sequence State of the Stat
The design was inspired by ‘I Voted’ stickers, with the U.S. flag’s colors serving as a foundation for an expanded, election-themed palette. To maintain focus on data and statistics, we used an off-white background, creating a clean, minimal backdrop that kept visual noise to a minimum.

Graphics Moodboard
State of the Stat Color Palette
creative DIRECTION, DESIGN & ANIMATION Jacqueline Jing Lin
DESIGN & ANIMATION ANNIE ZHAO, RYAN TREFES, maddie marshall
FREELANCE ANIMATION PRESTON JESSE, JACOB ALEXANDER NELSON, JEREMY SHUBACK, XINGPEI SHEN
SERIES CREATOR MADDIE MARSHALL & JESSICA CHOU


②

Equipped


SERIES INFO: WSJ examines military innovation and tactics emerging around the world, breaking down the tech behind the weaponry and its potential impact.


Visuals for Equipped drew inspiration from military equipment viewfinders, blueprints, and stealth-mode color schemes. Our team was able to source technical drawings of the highlighted weapons, which we transformed and animated to explain their key features.


creative DIRECTION Jacqueline Jing Lin
Art direction & DESIGN jacob alexander nelson
DESIGN & ANIMATION ANNIE ZHAO, RYAN TREFES
FREELANCE ANIMATION PRESTON JESSE, JACOB ALEXANDER NELSON, JEREMY SHUBACK, XINGPEI SHEN
SERIES CREATOR JESSICA CHOU & NIKKI WALKER


③

Breaking Ground


SERIES INFO: Breaking Ground digs into megaprojects around the world, uncovering what these developments might mean for the surrounding region and the ultimate costs.


As a map-centric video series, it was essential to develop a consistent and visually engaging design system for Breaking Ground’s map graphics. Our team landed on a bold yellow color palette, inspired by construction signage and workwear, to evoke the series’ theme while ensuring high visibility. This vibrant palette contrasts effectively with map satellite imagery, enhancing legibility and drawing attention to key information on screen.


creative DIRECTION Jacqueline Jing Lin
Art direction & ANIMATION ANNIE ZHAO
ANIMATION RYAN TREFES
FREELANCE ANIMATION PRESTON JESSE, JEREMY SHUBACK, MAYANK MAURYA, XINGPEI SHEN
SERIES CREATOR JESSICA CHOU & NIKKI WALKER



︎
︎︎︎YOU CAN Watch all of WSJ’s video series on YouTube HERE




© JACQUELINE JING LIN